Abstract
For a long time. Metaphor was merely considered as a literary device of language for its mysterious power of reasoning and rhetoric beauty. Aristotle wrote in his Poetics. “[T]he greatest thing by far is to be a master of metaphor” (Aristotle, trans. 1971). Started from the last century, Philosophers like (1936) and (1955) sparked an interest in rediscovering metaphor and claimed that metaphor played a vital role in thought. In 1980, Lakoff and Johnson collected systematic language evidence and argued from a cognitive perspective that.
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Zhou, D., Heineken, E. (2007). Encounter Foreign Metaphors: A Cross-Cultural Online Study. In: Schmidt, C.M., Neuendorff, D. (eds) Sprache, Kultur und Zielgruppen. DUV. https://doi.org/10.1007/978-3-8350-5491-2_13
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