Abstract
In this research, a system model is proposed to assist the formation of MICE city brand from all-around sustained attributes, and this can be a crucial contribution to future related studies. Based on the literature review of the definition of MICE city [1-2], and city branding [3-5], this paper concludes MICE city brand conception as a city establishes its MICE brand by possessing differentiate city attributes for MICE industry development from other competitors and moreover be authorized by commonalty.
Macao Foundation: This paper is a stage achievement of Branding Construction Strategy of Macau as a MICE Destination project supported by Macao Foundation.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
DaKe, L., Te Jing, W.: Introduction to exhibition activities, p. 14 Tsinghua University Press (2004)
Jianlin, C., Chunling, A.: Convention & Exhibition Economy, Urban Competitiveness and Functions Promotion. City Planning Review 32(10), 15–20 (2008)
Hai, J., Jianxin, C.: On the Mechanism of Creating Well-Known Images of Cities. Journal of South China University of Technology (Social Science Edition) 6(2), 50–55 (2004)
Rainisto, S K.: Success Factors of Place Marketing:A Study of Place Marketing Practices in Northern Europe and the United Sates. Doctor Dissertation, Helsinki University of Technology, institute of Strategy and International Business (2003)
Kotler, P., Haider, D., Rein, I.: Marketing Places. In: Kotler, P., Haider, D., Rein, I. (eds.) Attracting investment, industry and tourism to cities, states, and Nations. Maxwell Macmillan Int., New York (1993)
Anholt, S.: Editor’s foreword to the first issue. Place Branding 1(1), 4–11 (2004)
Shumin, L., Zhi, Y., Jinping, S.: Discussing the Design and Construction of the Concept of the Brand of Tourist Attractions. Journal of Northwest University (Philosophy and social sciences Edition) 32(3), 39–42 (2002)
Li, X., Ma, Y.: A Review of Study on Foreign MICE Tourism. Tourism Tribune 23(3), 85–89 (2008)
Lee, M.J., Back, K.J.: A review of economic value drivers in convention and meeting management research. International Journal of Contemporary Hospitality Management 17(5), 409–420 (2005)
Palcic, I., Lalic, B.: Analytical Hierarchy Process as a Tool for selecting and Evaluating Projects. Int. J. Simul. Model 8(1), 16–26 (2009) ISSN 1726-4529
Saaty Thomas, L.: Fundamentals of decision making with the analytic hierarchy process. RWS Publications, PA (1994)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2011 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Ye, S., Li, X. (2011). A Practical Approach of Hierarchy Process Analysis in Modeling MICE City Brand Attributes System. In: Zhou, Q. (eds) Advances in Applied Economics, Business and Development. ISAEBD 2011. Communications in Computer and Information Science, vol 209. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-23020-2_18
Download citation
DOI: https://doi.org/10.1007/978-3-642-23020-2_18
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-23019-6
Online ISBN: 978-3-642-23020-2
eBook Packages: Computer ScienceComputer Science (R0)