Dynamic perspective II: considerations on sufficient conditions for shifts between business types constellations

Abstract

“… change can be seen as an outcome jointly determined by motivation to change, opportunity to change, and capability to change.”⁶⁵⁷ While generally subscribing to this assertion, application on the issue of strategic shifts between business types constellations requires some rearrangements: it is seen as an outcome jointly determined by the motivation to change, the general perception of a window of opportunity, and the ability to implement the concrete change at favorable conditions. This boils down to three central questions from the seller’s perspective⁶⁵⁸.