Abstract
Each medicine was transferred from a central source by a small number of wholesalers, predominantly a single one, and each wholesaler distributed a small range of specific medicines, not a variable mixture from a number of owners. Most national wholesaling was based in London, and the eight prominent businesses, led by the Newbery and Dicey families, show remarkable durability. In the eighteenth century, booksellers were prominent, but early in the following century medicine specialists and chemists dominated wholesaling. The medicines were distributed separately from books by a variety of methods, and the national wholesalers helped to create a local demand for them. Patent medicines relied on a ‘pull’ from this demand in contrast to the central ‘push’ apparently needed for the wholesaling of many goods.
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Mackintosh, A. (2018). Connecting the Country. In: The Patent Medicines Industry in Georgian England. Medicine and Biomedical Sciences in Modern History. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-69778-9_4
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