Abstract
This paper examines big data revolution and whether big data intertwined with analytics would disrupt the culture, data architecture, data structure, management and security of business, which in turn could fundamentally transform the way business compete, operate, develop product and product profitability. The variety, velocity, veracity, and volume of a typical twentieth-century business data and traditional technology are contrasted against the twenty-first-century business data and innovative technology. The final hypothesis is that big data revolution intertwined with analytics is an innovation that is transforming business. Therefore, there is a need for more businesses to adopt and benefit from big data technology. After close and critical review of big data technology intertwined with analytics, it is argued that a fruitful approach would be the development of a suitable Information Technology and Computer Science academic courses that would reflect big data technology.
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Sheriff, M.K. (2018). Big Data Revolution: Is It a Business Disruption?. In: Tadj, L., Garg, A. (eds) Emerging Challenges in Business, Optimization, Technology, and Industry. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-58589-5_6
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DOI: https://doi.org/10.1007/978-3-319-58589-5_6
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