Abstract
There are countless books that discuss innovation, but this book does not have the ambition to add a new theory of innovation. This chapter explains the definition and theories of innovation that are already authorized and are the minimum necessary to learn. Regarding the definition, you will first learn about creative destruction by Joseph A. Schumpeter, the founder of innovation theory, and then about marketing and innovation by Peter F. Drucker, who is called the founder of modern management. As for theories, you will study disruptive innovation by Clayton M. Christensen and value innovation by W. Chan Kim and R. Mauborgne.
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Notes
- 1.
From the company’s founding by George Eastman in 1888, Kodak followed the razor and blades strategy of selling inexpensive cameras and making large margins from consumables—film, chemicals, and paper. As late as 1976, Kodak commanded 90% of film sales and 85% of camera sales in the USA (https://en.wikipedia.org/wiki/Kodak).
References
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Nakamori, Y. (2020). Innovation Theory. In: Knowledge Construction Methodology. Translational Systems Sciences, vol 20. Springer, Singapore. https://doi.org/10.1007/978-981-13-9887-2_1
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DOI: https://doi.org/10.1007/978-981-13-9887-2_1
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