Abstract
As an organization grows and wishes to enter different regions, it needs to adapt its products/services based on regional factors. This chapter looks at the different considerations at play, based on the regional socioeconomic, political, developmental, and historic parameters. It describes how an organization should factor in these regional dimensions in developing a strategy for a region.
All differences in the world are of degree, and not of kind, because oneness is the secret of everything.
—Swami Vivekananda
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Notes
- 1.
Phillip Kotler’s lecture on Rethinking ASEAN: Towards ASEAN Community 2015 at the ASEAN Secretariat, Jakarta, August 7, 2007.
- 2.
Prof. Kimura’s lecture at 4th PRI-ICRIER Workshop, Tokyo, March 27, 2014 https://www.mof.go.jp/pri/international_exchange/kouryu/fy2014/kou138_g.pdf.
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Birudavolu, S., Nag, B. (2019). Regional Factors Influencing Innovation. In: Business Innovation and ICT Strategies. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-13-1675-3_8
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DOI: https://doi.org/10.1007/978-981-13-1675-3_8
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