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Handbook of Communication for Development and Social Change pp 1–20Cite as

Broadcasting New Behavioral Norms: Theories Underlying the Entertainment-Education Method

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Abstract

The effectiveness of entertainment-education (EE) has been demonstrated time and again in numerous settings to address myriad issues. However, it is still not clear exactly what contributions each of the different theories within the entertainment-education approach make to the achievement of such significant results. The current chapter reviews the theories underlying a specific approach to entertainment-education, referred to as the PMC methodology. The PMC methodology is based on the Sabido methodology, pioneered by Miguel Sabido of Mexico.

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Authors and Affiliations

  1. International Programs, Population Media Center, South Burlington, VT, USA

    Kriss Barker

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  1. Kriss Barker
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Correspondence to Kriss Barker .

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Editors and Affiliations

  1. Former UNESCO Chair in Communication for Sustainable Social Change, University of Leuven, Hong Kong, Kowloon, Hong Kong

    Jan Servaes

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Barker, K. (2018). Broadcasting New Behavioral Norms: Theories Underlying the Entertainment-Education Method. In: Servaes, J. (eds) Handbook of Communication for Development and Social Change. Springer, Singapore. https://doi.org/10.1007/978-981-10-7035-8_67-1

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  • DOI: https://doi.org/10.1007/978-981-10-7035-8_67-1

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-7035-8

  • Online ISBN: 978-981-10-7035-8

  • eBook Packages: Springer Reference Literature, Cultural and Media StudiesReference Module Humanities and Social SciencesReference Module Humanities

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