Abstract
The development of Internet-based financial products and services is challenging the managers of commercial banks in China. Promoting the transformation of commercial banks by offering digital products and services is an important issue. Employing the resource-based view (RBV), we analyze different strategies for large and small commercial banks to develop their own online financial services. We mainly study the cases of the Industrial and Commercial Bank of China and Baoshang Bank.
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Acknowledgments
We acknowledge the financial support from the National Natural Science Foundation of China (Grant No. 71603274) and the Fundamental Research Funds for the Central Universities.
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Zhang, G., Liu, Y. (2018). Online Financial Services Strategies for Commercial Banks in China. In: Foo, CT. (eds) Handbook of Chinese Management. Springer, Singapore. https://doi.org/10.1007/978-981-10-2442-9_10-1
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DOI: https://doi.org/10.1007/978-981-10-2442-9_10-1
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