Abstract
Given the current economic and social context, there is a need to create projects that can contribute to the quality of life of the older population. The case study here presented evidences on how the public sector, and more specifically a municipality, can do this by creating and promoting a service, the Space Ages, that will satisfy the social needs of the citizens. This service promotes several initiatives connected to health, education and culture areas, contributing to the well-being, personal valorisation and social integration of the elderly people. To its success the involvement of the municipality, public in general and users was essential, as well as the communication strategy implemented.
Case prepared by Arminda do PAÇO
Country case: PORTUGAL
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Notes
- 1.
http://www.publicsectorpr.co.uk/good-communication.php, accessed at 04/01/2012.
- 2.
Source: Instituto Nacional de Estatística (www.ine.pt), accessed at 15/11/2011.
- 3.
http://www.un.org/en/documents/udhr/, accessed at 20/03/2012.
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Acknowledgements
To NECE – R&D Centre funded by the Multiannual Funding Programme of R&D Centres of FCT (Portuguese Foundation for Science and Technology), Ministry of Science, Technology and Higher Education and to master students Allya Jussub, Filipa Rodrigues and Mafalda Carlota.
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do Paço, A. (2013). Case 12: How a Municipality Can Serve the Elderly Public: The Case of the Ages Space (ESPAÇO DAS IDADES). In: Alves, H., Vázquez, J. (eds) Best Practices in Marketing and their Impact on Quality of Life. Applying Quality of Life Research:. Springer, Dordrecht. https://doi.org/10.1007/978-94-007-5878-0_13
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