Abstract
Strong postwar popularity of the automobile supported the redevelopment of the tire industry, which increased its capital investment, expanded the product lines and continued to growth through the 1970s. The technological innovation of the radial tire allowed French tiremaker Michelin to improve the major qualities of its tires and to expand abroad. In the early 1970s, competition among radial tire makers became severe in the US as well as in Europe, instead, insulated in Japan, Japanese carmakers bought Japanese tires knowing they inferior to European ones. That support provided them with the resources and the time to improve and progress, both in terms of market and technology to internationally competitive levels.
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© 2002 Springer Japan
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Guelle, F. (2002). The Tire Industry: A Comparative Study About the Strategy of Internationalization of French and Japanese Multinationals. In: Horaguchi, H., Shimokawa, K. (eds) Japanese Foreign Direct Investment and the East Asian Industrial System. Springer, Tokyo. https://doi.org/10.1007/978-4-431-66990-6_12
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DOI: https://doi.org/10.1007/978-4-431-66990-6_12
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