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Markteintrittsstrategien pp 153–176Cite as

Subsidiary strategy patterns and local context

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Zusammenfassung

The corporate strategy of MNCs is realized in a geographically dispersed network of foreign subsidiaries (Hedlund/Rolander 1990) and MNCs seek a variety of ways in which their units abroad can contribute value to the company with their strategy at the local level (Taggart 1998).

Eine frühere Version dieses Beitrags ist im Konferenzband der EIBA-Konferenz 2010 (Progress in International Business Research) erschienen.

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  1. Dirk Morschett
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    Joachim Zentes

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Morschett, D. (2012). Subsidiary strategy patterns and local context. In: Zentes, J. (eds) Markteintrittsstrategien. mir-Edition. Gabler Verlag. https://doi.org/10.1007/978-3-8349-3504-5_6

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