Skip to main content
SpringerLink
Log in

Markteintrittsstrategien von KMU – Eine strukturelle und institutionelle Einbettung

  • Chapter
Markteintrittsstrategien

Part of the book series: mir-Edition ((MIRED))

  • 10k Accesses

Zusammenfassung

Zeitgleich mit umfänglichen Globalisierungsdebatten in der populären Wirtschaftsliteratur nahmen in den 2000er Jahren in der akademischen Literatur Studien zur Wahl der Markteintrittsform an Fahrt auf. Alternative Markteintrittsformen werden häufig auf einem Kontinuum zwischen Export auf der einen Seite, ohne Einsatz direktinvestiver Maßnahmen, und dem Aufbau einer Produktionseinheit auf der anderen Seite, mit umfangreichem Einsatz direktinvestiver Maßnahmen, definiert (Anderson/Gatignon 1986). Auf diesem Kontinuum finden sich diverse weitere Formen wie vertraglich festgelegte Kooperationen, Lizensierungen oder Joint Ventures. Aufgrund der typischerweise knappen Ressourcenausstattung kleiner und mittlerer Unternehmen (KMU) unterscheidet der vorliegende Artikel zwei grundlegend verschiedene Formen: direktinvestive und nicht-direktinvestive Markteintrittsformen. Direktinvestive Formen zeichnen sich durch höhere Kontrolle und potenziell höherem Ertrag aus. Dem gegenüber stehen jedoch auch mehr Verantwortung sowie potenziell höhere finanzielle Risiken.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 69.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 74.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Literatur

  • Agarwal, S.; Ramaswami, S.N. (1992): Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors, in: Journal of International Business Studies, Vol. 23, No. 1, pp 1–27.

    Article  Google Scholar 

  • Ahmed, Z.U.; Mohamad, O.; Tan, B.; Johnson, J.P. (2002): International Risk Perceptions and Mode of Entry: A Case Study of Malaysian Multinational Firms, in: Journal of Business Research, Vol. 55, No. 10, pp. 805–813.

    Article  Google Scholar 

  • Anderson, E.; Gatignon, H. (1986): Modes of Foreign Entry: A Transaction Cost Analysis and Propositions, in: Journal of International Business Studies, Vol. 17, No. 3, pp. 1–26.

    Article  Google Scholar 

  • Arregle, J.-L.; Hébert, L.; Beamish, P. (2006): Mode of international entry: The advantages of multi-level methods, in: Management International Review, Vol. 46, No. 5, pp. 597–618.

    Article  Google Scholar 

  • Brouthers, K.D. (2002): Institutional, Cultural and Transaction Cost Influences on Entry Mode Choice and Performance, in: Journal of International Business Studies, Vol. 33, No. 2, pp. 203–221.

    Article  Google Scholar 

  • Brouthers, K.D.; Brouthers, L.E. (2003): Why Service and Manufacturing Entry Mode Choices Differ: The Influence of Transaction Cost Factors, Risk and Trust. Journal of Management Studies, Vol. 40, No. 5, pp. 1179–1204.

    Article  Google Scholar 

  • Brouthers, K.D.; Hennart, J.-F. (2007): Boundaries of the Firm: Insights From International Entry Mode Research, in: Journal of Management, Vol. 33, No. 3, pp. 395–425.

    Article  Google Scholar 

  • Brouthers, K.D.; Brouthers, L.E.; Werner, S. (2002): Industrial sector, perceived environmental uncertainty and entry mode strategy, Journal of Business Research, Vol. 55, No. 6, pp. 495–507.

    Article  Google Scholar 

  • Brouthers, K.D.; Brouthers, L.E.; Werner, S. (2003): Transaction Cost-Enhanced Entry Mode Choices and Firm Performance, in: Strategic Management Journal, Vol. 24, No. 12, pp. 1239–1248.

    Article  Google Scholar 

  • Burgel, O.; Murray, G.C. (2000): The International Market Entry Choices of Start-Up Companies in High-Technology Industries, in: Journal of International Marketing, Vol. 8, No. 2, pp. 33–62.

    Article  Google Scholar 

  • Chen, Y.-R.; Yang, C.; Hsu, S.-M.; Wang, Y.-D. (2009): Entry mode choice in China's regional distribution markets: Institution vs. transaction costs perspectives, in: Industrial Marketing Management, Vol. 38, No. 7, pp. 702–713.

    Article  Google Scholar 

  • Cheng, H.-L.; Yu, C.-M.J. (2008): Institutional Pressures and Initiation of Internationalization: Evidence from Taiwanese Small- and Medium-Sized Enterprises, in: International Business Review, Vol. 17, No. 3, pp. 331–348.

    Article  Google Scholar 

  • Datta, D.K.; Liang, X.; Musteen, M. (2009): Strategic Orientation and the Choice of Foreign Market Entry Mode, in: Management International Review, Vol. 49, No. 3, pp. 269–290.

    Article  Google Scholar 

  • Delios, A.; Beamish, P.W. (1999): Ownership Strategy of Japanese Firms: Transactional, Institutional, and Experience Influences, in: Strategic Management Journal, Vol. 20, No. 10, pp. 915–933.

    Article  Google Scholar 

  • DiMaggio, P.J.; Powell, W.W. (1983): The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields, in: American Sociological Review, Vol. 48, No. 2, pp. 147–160.

    Article  Google Scholar 

  • Ellis, P. (2000): Social Ties and Foreign Market Entry, in: Journal of International Business Studies, Vol. 31, No. 3, pp. 443–469.

    Article  Google Scholar 

  • Ellis, P.; Pecotich, A. (2001): Social Factors Influencing Export Initiation in Small and Medium-Sized Enterprises, in: Journal of Marketing Research, Vol. 38, No. 1, pp. 119–130.

    Article  Google Scholar 

  • Erramilli, M.K.; D'Souza, D.E. (1993): Venturing into Foreign Markets: The Case of the Small Service Firm, in: Entrepreneurship: Theory & Practice, Vol. 17, No. 4, pp. 29–41.

    Google Scholar 

  • Erramilli, M.K.; Rao, C.P. (1993): Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach, in: The Journal of Marketing, Vol. 57, No. 3, pp. 19–38.

    Article  Google Scholar 

  • Foss, N.J.; Klein, P.G. (2010): Critiques of Transaction Cost Economics: An Overview, in: Klein, P.G.; Sykuta, M.E. (Hrsg.): The Elgar Companion of Transaction Cost Economics, Edward Elgar.

    Google Scholar 

  • Gatignon, H.; Anderson, E. (1988): The Multinational Corporation's Degree of Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost Explanation, in: Journal of Law, Economics, and Organization, Vol. 4, No. 2, pp. 305–336.

    Google Scholar 

  • Geyskens, I.; Steenkamp, J.-B.E.M.; Kumar, N. (2006): Make, Buy, or Ally: A Transaction Cost Theory Meta-Analysis, in: Academy of Management Journal, Vol. 49, No. 3, pp. 519–543.

    Article  Google Scholar 

  • Granovetter, M. (1985): Economic Action and Social Structure: The Problem of Embeddedness, in: American Journal of Sociology, Vol. 91, No. 3, pp. 481–510.

    Article  Google Scholar 

  • Granovetter, M. (2001): A Theoretical Agenda for Economic Sociology, in: Guillen, M.F.; Collins, R.; England, P.; Meyer, M. (Hrsg.): Economic Sociology at the Millenium, New York.

    Google Scholar 

  • Granovetter, M. (2005): The Impact of Social Structure on Economic Outcomes, in: Journal of Economic Perspectives, Vol. 19, No. 1, pp. 33–50.

    Article  Google Scholar 

  • Henisz, W.J. (2000): The Institutional Environment for Multinational Investment, in: Journal of Law, Economics, and Organization, Vol. 16, No. 2; pp. 334–464.

    Article  Google Scholar 

  • Hennart, J.-F. (1991): The Transaction Costs Theory of Joint Ventures: An Empirical Study of Japanese Subsidiaries in the United States, in: Management Science, Vol. 37, No. 4, pp. 483–497.

    Article  Google Scholar 

  • Herrmann, P.; Datta, D.K. (2002): CEO Successor Characteristics and the Choice of Foreign Market Entry Mode: An Empirical Study, in: Journal of International Business Studies, Vol. 33, No. 3, pp. 551–569.

    Article  Google Scholar 

  • Hill, C.W.L.; Hwang, P.; Kim, W.C. (1990): An Eclectic Theory of the Choice of International Entry Mode, in: Strategic Management Journal, Vol. 11, No. 2, pp. 117–128.

    Article  Google Scholar 

  • Holmlund, M.; Kock, S. (1998): Relationships and the Internationalisation of Finnish Small and Medium-Sized Companies, in: International Small Business Journal, Vol. 16, No. 4, pp. 46–63.

    Article  Google Scholar 

  • Hymer, S.H. (1976): The International Operations of National Firms: A Study of Direct Foreign Investment, Cambridge.

    Google Scholar 

  • Institut für Mittelstandsforschung (2004): SMEs in Germany – Facts and Figures 2004, Bonn.

    Google Scholar 

  • Lu, J.W.; Beamish, P.W. (2001): The Internationalization and Performance of SMEs, in: Strategic Management Journal, Vol. 22, No. 6/7, pp. 565–586.

    Article  Google Scholar 

  • Maekelburger, B.; Schwens, C.; Kabst, R (2011): Asset Specificity and Foreign Market Entry Mode Choice of Small and Medium-Sized Enterprises: The Moderating Influence of Knowledge Safeguards and Institutional Safeguards. Arbeitspapier des Lehrstuhls für BWL VIII der Universität Gießen.

    Google Scholar 

  • Madsen, T.K.; Servais, P. (1997): The Internationalization of Born Globals: An Evolutionary Process?, in: International Business Review, Vol. 6, No. 6, pp. 561–583.

    Article  Google Scholar 

  • Makino, S.; Neupert, K.E. (2000): National Culture, Transaction Costs, and the Choice between Joint Venture and Wholly Owned Subsidiary, in: Journal of International Business Studies, Vol. 31, No. 4, pp. 705–713.

    Article  Google Scholar 

  • Nakos, G.; Brouthers, K.D. (2002): Entry Mode Choice of SMEs in Central and Eastern Europe, in: Entrepreneurship Theory and Practice, Vol. 27, No. 1, pp. 47–63.

    Article  Google Scholar 

  • North, D.C. (1990): Institutions, Institutional Change and Economic, Cambridge.

    Google Scholar 

  • Oviatt, B.M.; McDougall, P.P. (1994): Toward a Theory of International New Ventures, in: Journal of International Business Studies, Vol. 25, No. 1, pp. 45–64.

    Article  Google Scholar 

  • Pressman, S.; Montecinos, V. (1996): Economics and Sociology: A Review Essay, in: Journal of Economic Issues, Vol. 30, No. 3, pp. 877–884.

    Google Scholar 

  • Richter, R. (2001): New Economic Sociology and New Institutional Economics, Annual Conference of the International Society for New Institutional Economics (ISNIE), Berkeley.

    Google Scholar 

  • Richter, R. (2005): The New Institutional Economics: Its Start, Its Meaning, Its Prospects, in: European Business Organization Law Review, Vol. 6, No. 2, pp. 161–200.

    Article  Google Scholar 

  • Rooks, G.; Raub, W.; Selten, R.; Tazelaar, F. (2000): How Inter-firm Co-operation Depends on Social Embeddedness: A Vignette Study, in: Acta Sociologica, Vol. 43, No. 2, pp. 123–137.

    Article  Google Scholar 

  • Scott, W.R. (1995): Institutions and Organizations, Thousand Oaks.

    Google Scholar 

  • Shrader, R.C. (2001): Collaboration and Performance in Foreign Markets: The Case of Young High-Technology Manufacturing Firms, in: Academy of Management Journal, Vol. 44, No. 1, pp. 45–60.

    Article  Google Scholar 

  • Swedberg, R. (1997): New Economic Sociology: What Has Been Accomplished, What Is Ahead? In. Acta Sociologica, Vol. 40, No. 2, pp. 161–182.

    Article  Google Scholar 

  • Taylor, C.R.; Zou, S.; Osland, G.E. (1998): A Transaction Cost Perspective on Foreign Market Entry Strategies of US and Japanese Firms, in: Thunderbird International Business Review, Vol. 40, No. 4, pp. 389–412.

    Article  Google Scholar 

  • Tversky, A.; Kahneman, D. (1974): Judgment under Uncertainty: Heuristics and Biases, in: Science, Vol. 185, No. 4157, pp. 1124–1131.

    Article  Google Scholar 

  • Velthuis, O. (1999): The Changing Relationship between Economic Sociology and Institutional Economics: From Talcott Parsons to Mark Granovetter, in: American Journal of Economics and Sociology, Vol. 58, No. 4, pp. 629–649.

    Article  Google Scholar 

  • Williamson, O.E. (1975): Markets and hierarchies: analysis and antitrust implications: a study in the economics of international organization, New York.

    Google Scholar 

  • Williamson, O.E. (1985): The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting, New York.

    Google Scholar 

  • Williamson, O.E. (1996): The Mechanisms of Governance. Oxford.

    Google Scholar 

  • Williamson, O.E. (1998): Transaction Cost Economics: How It Works; Where It is Headed, in: De Economist, Vol. 146, No. 1, pp. 23–58.

    Article  Google Scholar 

  • Williamson, O.E. (2000): The New Institutional Economics: Taking Stock, Looking Ahead, in: Journal of Economic Literature, Vol. 38, No. 3, pp. 595–613.

    Article  Google Scholar 

  • Williamson, O.E. (2010): Transaction cost economics: an overview, in: Klein, P.G.; Sykuta, M.E. (Hrsg.): The Elgar Companion to Transaction Cost Economics, Aldershott.

    Google Scholar 

  • Yiu, D.; Makino, S. (2002): The Choice between Joint Venture and Wholly Owned Subsidiary: An Institutional Perspective, in: Organization Science, Vol. 13, No. 6, pp. 667–683.

    Article  Google Scholar 

  • Zaheer, S.; Mosakowski, E. (1997): The Dynamics of the Liability of Foreignness: A Global Study of Survival in Financial Services, in: Strategic Management Journal, Vol. 18, No. 6, pp. 439–463.

    Article  Google Scholar 

  • Zukin, S.; DiMaggio, P.J. (1990): Introduction to Structures of Capital, Cambridge.

    Google Scholar 

Download references

Authors
  1. Birger Maekelburger
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Christian Schwens
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Rüdiger Kabst
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. Saarbrücken, Deutschland

    Joachim Zentes

Rights and permissions

Reprints and permissions

Copyright information

© 2012 Gabler Verlag | Springer Fachmedien Wiesbaden

About this chapter

Cite this chapter

Maekelburger, B., Schwens, C., Kabst, R. (2012). Markteintrittsstrategien von KMU – Eine strukturelle und institutionelle Einbettung. In: Zentes, J. (eds) Markteintrittsstrategien. mir-Edition. Gabler Verlag. https://doi.org/10.1007/978-3-8349-3504-5_11

Download citation

Publish with us

Policies and ethics

Search

Navigation