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Handbuch Industrie 4.0 und Digitale Transformation pp 453–477Cite as

Vermarktung von Produkt-Service-Systemen in der Industrie 4.0: Grundlagen und zentrale Herausforderungen für die Preisbestimmung

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Zusammenfassung

Im Business-to-Business (B2B)-Kontext bieten viele produzierende Unternehmen produktbegleitende Dienstleistungen an. Mit diesen Angeboten, die häufig als Produkt-Service-Systeme (PSS) bezeichnet werden, versuchen Anbieter zusätzlichen Kundennutzen zu schaffen, sich vom Wettbewerb zu differenzieren und so den Unternehmenserfolg zu steigern.

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Authors and Affiliations

  1. Universität Passau, Passau, Deutschland

    Dirk Totzek, Gloria Kinateder & Eva Kropp

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  1. Dirk Totzek
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  2. Gloria Kinateder
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  3. Eva Kropp
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Correspondence to Dirk Totzek .

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  1. Universität Passau , Passau, Germany

    Robert Obermaier

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Totzek, D., Kinateder, G., Kropp, E. (2019). Vermarktung von Produkt-Service-Systemen in der Industrie 4.0: Grundlagen und zentrale Herausforderungen für die Preisbestimmung. In: Obermaier, R. (eds) Handbuch Industrie 4.0 und Digitale Transformation. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-24576-4_19

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  • DOI: https://doi.org/10.1007/978-3-658-24576-4_19

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