Abstract
This article deals with the importance of corporate communication for the international success of medium-sized world market leaders (Hidden Champions) from Austria. These companies, which are largely unknown to the general public, position themselves in their markets as technology and quality leaders and thereby usually achieve higher prices and significantly better returns than their competitors.
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Jungwirth, G. (2017). Trends in Corporate Communication Based on the Example of Medium-Sized World Market Leaders from Austria. In: Becker, T., Schneckenleitner, P., Reitberger, W., Brunner-Sperdin, A. (eds) Conference Proceedings Trends in Business Communication 2016. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-17254-1_3
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DOI: https://doi.org/10.1007/978-3-658-17254-1_3
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