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The Use of Online Platforms in the Fight Against Black Market Sales of Football Tickets – Empirical Evidence from Germany

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Conference Proceedings Trends in Business Communication 2016

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Abstract

Building up strong brands as well as cultivating the relationships towards fans and customers become more important in professional sports. Football managers need to permanently rethink and optimize their corporate communication. This paper presents results of an empirical study that was conducted in Germany in 2015.

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List of References

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Author information

Authors and Affiliations

  1. SRH University Heidelberg, Regerstraße 8b, 93053, Regensburg, Deutschland

    Alexander Hahn

  2. Faculty of Business, SRH University Heidelberg, Ludwig-Guttmann-Straße 6, 69123, Heidelberg, Deutschland

    Prof. Dr. Markus Breuer

  3. Faculty of Engineering and Business, Hochschule Heilbronn, Daimlerstraße 35, 74653, Künzelsau, Deutschland

    Prof. Dr. Sebastian Kaiser-Jovy

Authors
  1. Alexander Hahn
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  2. Prof. Dr. Markus Breuer
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  3. Prof. Dr. Sebastian Kaiser-Jovy
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Corresponding author

Correspondence to Alexander Hahn .

Editor information

Editors and Affiliations

  1. Professor for Management, University of Arts and Applied Sciences , Freiburg, Germany

    Timo Becker

  2. Marketing und Kommunikationsmanagement, Kufstein University of Applied Sciences , Kufstein, Austria

    Peter Schneckenleitner

  3. Marketing und Kommunikationsmanagement, Kufstein University of Applied Sciences , Kufstein, Austria

    Wolfgang Reitberger

  4. Marketing und Kommunikationsmanagement, Kufstein University of Applied Sciences , Kufstein, Austria

    Alexandra Brunner-Sperdin

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Hahn, A., Breuer, M., Kaiser-Jovy, S. (2017). The Use of Online Platforms in the Fight Against Black Market Sales of Football Tickets – Empirical Evidence from Germany. In: Becker, T., Schneckenleitner, P., Reitberger, W., Brunner-Sperdin, A. (eds) Conference Proceedings Trends in Business Communication 2016. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-17254-1_2

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