Innovatives Unternehmertum — die richtigen Prioritäten setzen

Summary

The marketplace of the 21^st century will reward companies that are led by innovative entrepreneurs who continously start new pioneering cycles anticipating the changing needs of customers and moves of competitors. Value adding competitiveness demands a shift from strategic management to innovative entrepre-neurship. The purpose of this paper ist to describe first the components of strategic management, second the tasks entrepreneurs should not delegate, third the four priorities set by successful entrepreneurs for continously initating new pioneering cycles. The realities of competition in the global economy demand a focus on four priorities: the entrepreneur himself, his team, the business or corporate plan, and the execution.