Summary
A successful example of product innovation is presented. The subject is „ART-LINE“ creative photo albums of SAFE company. The present situation (f.e. existing brands) is analysed. The planning process of product innovation is described in detail (from extensive production of ideas to tests and strategies for product innovation).
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Literatur
Berndt, R.(1995), Marketing 2, 3. Aufl., Berlin u.a. 1995
Color Foto (1999), Der Fotomarkt in Deutschland, Stuttgart 1999
GfK Handelsforschung (1998), Der deutsche Amateurphotomarkt, Nürnberg 1998
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© 2000 Springer-Verlag Berlin Heidelberg
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Schneider, F. (2000). Produktinnovation in der Praxis: Entwicklung der Creativ-Fotoalben-Serie „Artline“. In: Berndt, R. (eds) Innovatives Management. Herausforderungen an das Management, vol 7. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-57009-4_15
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DOI: https://doi.org/10.1007/978-3-642-57009-4_15
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-63122-1
Online ISBN: 978-3-642-57009-4
eBook Packages: Springer Book Archive