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Towards a Numerical, Agent-Based, Behaviour Analysis: The Case of Tourism

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Agents and Data Mining Interaction (ADMI 2011)

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 7103))

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Abstract

We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We review the most commonly found consumer behavioural models and discuss the difficulties of their integration within an information system. They will be oppose to a novel approach in marketing segmentation, based on outgoings analysis. We use agent-modelling techniques, based on cellular automaton rules and stochastic processes to implement our model and generate sales data. We then present our algorithm to identify similarly behaved tourists, showing that the commonly used “nationality” variable for segments discrimination is not efficient. We conclude with some test runs results discussion and possible further research tracks.

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Authors and Affiliations

  1. Laboratoire CRIFP EA 1195 Pôle Universitaire St Jean d’Angely, Université de Nice Sophia Antipolis Institut d’Administration des Entreprises, 24, Avenue des Diables Bleus, Cedex 4, 06357, Nice, France

    Sébastien Corniglion & Nadine Tournois

Authors
  1. Sébastien Corniglion
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  2. Nadine Tournois
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Editor information

Editors and Affiliations

  1. Faculty of Engineering and Information Technology, University of Technology Sydney, Broadway, PO Box 123, 2007, Sydney, NSW, Australia

    Longbing Cao

  2. Instituto de Informática, Universidade Federal do Rio Grande do Sul (UFRGS), Caixa Postal 15064, 91.501-970, Porto Alegre, RS, Brazil

    Ana L. C. Bazzan

  3. Electrical and Computer Engineering Department, Aristotle University of Thessaloniki, 54124, Thessaloniki, Greece

    Andreas L. Symeonidis

  4. St. Petersburg Institute for Informatics and Automation of the Russian Academy of Sciences, 39, 14th Liniya, 199178, St. Petersburg, Russia

    Vladimir I. Gorodetsky

  5. Department of Knowledge Engineering, Maastricht University, P.O. Box 616, 6200, Maastricht, MD, The Netherlands

    Gerhard Weiss

  6. Department of Computer Science, University of Illinois at Chicago, 851 S. Morgan Street, Room 1138 SEO, 60607, Chicago, IL, USA

    Philip S. Yu

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Corniglion, S., Tournois, N. (2012). Towards a Numerical, Agent-Based, Behaviour Analysis: The Case of Tourism. In: Cao, L., Bazzan, A.L.C., Symeonidis, A.L., Gorodetsky, V.I., Weiss, G., Yu, P.S. (eds) Agents and Data Mining Interaction. ADMI 2011. Lecture Notes in Computer Science(), vol 7103. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-27609-5_6

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  • DOI: https://doi.org/10.1007/978-3-642-27609-5_6

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  • Online ISBN: 978-3-642-27609-5

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