Abstract
The study and application of product life cycle has great significance in promoting managers to establish channel strategy. According to the different characteristics of every stage of product life cycle, this article analyzed the ability requirement of different stages. In the end, according to these various requirement, the paper comes up with the channels managerial tactics should be taken to which are appropriate for each stage. And, the tactics should be practical and operability by the refinement of indicators and approaches.
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Lv, R., Wang, J. (2011). Research on Channels Managerial Tactics Based on Product Life Cycle Theory. In: Dai, M. (eds) Innovative Computing and Information. ICCIC 2011. Communications in Computer and Information Science, vol 232. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-23998-4_31
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DOI: https://doi.org/10.1007/978-3-642-23998-4_31
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-23997-7
Online ISBN: 978-3-642-23998-4
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