Abstract
As advertising becomes more crucial to video games’ success, developers risk promoting their products beyond the features that they can actually include. For features of interactive storytelling, the effects of making such exaggerations are not well known, as reports from industry have been anecdotal at best. In this paper, we explore the effects of making exaggerated claims for interactive stories, in the context of the theory of advertising. Results from a human user study show that female players find linear and branching stories to be significantly less enjoyable when they are advertised with exaggerated claims.
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Thue, D., Bulitko, V., Spetch, M., Webb, M. (2009). Exaggerated Claims for Interactive Stories. In: Iurgel, I.A., Zagalo, N., Petta, P. (eds) Interactive Storytelling. ICIDS 2009. Lecture Notes in Computer Science, vol 5915. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-10643-9_23
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DOI: https://doi.org/10.1007/978-3-642-10643-9_23
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-10642-2
Online ISBN: 978-3-642-10643-9
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