Abstract
Retail electricity markets continue to change. These changes are driven by restructuring, the advent of competition, and increasing needs to influence the pattern and/or amount of energy use. Branding, attitude and image measurement, and understanding customer preference and behavior are paramount to electric service providers in this new world.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Electric Power Research Institute (EPRI). 1987. Attitude and image measurement, electric utility market research monograph series. Palo Alto: EPRI.
Electric Power Research Institute (EPRI). 1994. EPRI report TR-104567-V1: CLASSIFY-Profiles, Volume 1: residential customer needs and energy decision making. Palo Alto: EPRI.
Electric Power Research Institute (EPRI). 1995. EPRI report TR-104567-V2 CLASSIFY-Profiles, Volume 2: commercial and industrial customer needs and energy decision making. Palo Alto: EPRI.
Electric Power Research Institute (EPRI). 2000. EPRI technical progress report: brand management, a primer on branding (TP-114844). Palo Alto: EPRI.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2008 Springer-Verlag Berlin Heidelberg
About this chapter
Cite this chapter
Gellings, C.W. (2008). The Retail Electricity Service Business in a Competitive Environment. In: Bausch, A., Schwenker, B. (eds) Handbook Utility Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-79349-6_32
Download citation
DOI: https://doi.org/10.1007/978-3-540-79349-6_32
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-79348-9
Online ISBN: 978-3-540-79349-6
eBook Packages: Business and EconomicsBusiness and Management (R0)