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Global Supply Chain and Operations Management pp 135–154Cite as

Production Strategy

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Abstract

In this chapter, production strategies are discussed. It begins with an introductory case-study considering production strategies at global electronics companies. Push and pull views of the supply chain are discussed. Next, the concepts of mass customization and modularization as well as the order penetration point and postponement approaches are introduced. Subsequently, basic production strategies in the supply chain are depicted. Finally, a method for analysis of the order penetration point in the supply chain is presented. The concepts are assessed with numerous examples, such as production strategies in furniture, automotive, and aerospace industries. Additional case studies, Excel templates, tasks and video streams as part of an E-supplement enrich this chapter.

Find additional case-studies, Excel spreadsheet templates, and video streams in the E-Supplement to this book on www.global-supply-chain-management.de!

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Reference for Sect. 6.1

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Acknowledgement

The case-study is written with permission of SupplyOn and uses the materials and pictures from SupplyOn. We thank Mr. Arvid Holzwarth (MBA) for his help in preparing this case-study.

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Authors and Affiliations

  1. Department of Business Administration, Berlin School of Economics and Law, Berlin, Germany

    Dmitry Ivanov & Alexander Tsipoulanidis

  2. Faculty of Transportation and Traffic Science “Friedrich List”, Technical University of Dresden, Dresden, Germany

    Jörn Schönberger

Authors
  1. Dmitry Ivanov
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  2. Alexander Tsipoulanidis
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  3. Jörn Schönberger
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Ivanov, D., Tsipoulanidis, A., Schönberger, J. (2019). Production Strategy. In: Global Supply Chain and Operations Management. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-94313-8_6

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