Abstract
Being able to communicate your message is key in political social work. Here we focus on best practices of persuasive political communication, including tailoring messages and communications to your audience. This chapter includes overall communication skills, such as framing, strategic use of language, and importance of being clear about your “ask”—what you want your target to do, support, or learn. Traditional media topics include definitions and benefits of various types of media, news hooks, selecting faces and visuals for a campaign, creating soundbites, and key terms such as on the record, off the record, and on background. Social media topics include the variety of available social media platforms and audiences, benefits, drawbacks, and communication strategies for each, as well as ways to keep abreast of emerging social media platforms and abilities. Interpersonal communication topics include public speaking, effective writing, and legislative testimony. Readers will develop a message, create media messaging, and practice “staying on message” as a candidate.
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Lane, S.R., Pritzker, S. (2018). Persuasive Political Communication. In: Political Social Work. Springer, Cham. https://doi.org/10.1007/978-3-319-68588-5_9
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DOI: https://doi.org/10.1007/978-3-319-68588-5_9
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