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Actor-Network Theory as a Framework to Analyse Technology Acceptance Model’s External Variables: The Case of Autonomous Vehicles

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Global Security, Safety and Sustainability - The Security Challenges of the Connected World (ICGS3 2017)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 630))

Abstract

The main factor for growth in a globalised and highly competitive world is to have an innovative and continuous improvement for the new technologies; however, it is difficult to guarantee the success of such factor without considering the human nature of the people. The Unified Theory of Acceptance and Use of Technology (UTAUT2) is a model that has been used for years to help us understand the drivers of acceptance of new information technologies by its users. This paper presents the Actor-Network Theory (ANT) as a framework to analyse external variables influencing technology acceptance. We have identified a new construct and moderating factor enabling the extension of the UTAUT2. The scenario used to conduct our investigation is the Autonomous Vehicle (AV) which is a disruptive technology and may prove to be the next big evolution in personal transportation. The study was conducted using an anonymous survey, over 410 responses so far, and numerous interviews with experts in the field of sociology, psychology and computer science in order to refine the proposed model. Our research findings reveal not only the usefulness of ANT in developing an understanding the human and non-human actants playing a role in consumer’s behavioural intention of using AV, but ANT also helps us to argue that culture is a direct determinant of behavioural intention and social class is a very important moderating aspect.

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Authors and Affiliations

  1. Division of Computing and Informatics, School of Engineering, London South Bank University, London, UK

    Patrice Seuwou, Ebad Banissi & George Ubakanma

  2. Department of Digital Innovation and Creative Enterprise, GSM London, London, UK

    Patrice Seuwou & Ann Healey

  3. Department of Electronic and Computer Engineering, Brunel University London, Uxbridge, UK

    Mhd Saeed Sharif

Authors
  1. Patrice Seuwou
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  2. Ebad Banissi
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  3. George Ubakanma
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  4. Mhd Saeed Sharif
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  5. Ann Healey
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Correspondence to Patrice Seuwou .

Editor information

Editors and Affiliations

  1. GSM London Meridian House, London, United Kingdom

    Hamid Jahankhani

  2. SC Strategy Limited, London, United Kingdom

    Alex Carlile

  3. Kaspersky Lab, London, United Kingdom

    David Emm

  4. Leeds Beckett University, Leeds, United Kingdom

    Amin Hosseinian-Far

  5. Northumbria University, London, United Kingdom

    Guy Brown

  6. Northumbria University, Newcastle upon Tyne, United Kingdom

    Graham Sexton

  7. QAHE with Northumbria University, London, United Kingdom

    Arshad Jamal

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Seuwou, P., Banissi, E., Ubakanma, G., Sharif, M.S., Healey, A. (2016). Actor-Network Theory as a Framework to Analyse Technology Acceptance Model’s External Variables: The Case of Autonomous Vehicles. In: Jahankhani, H., et al. Global Security, Safety and Sustainability - The Security Challenges of the Connected World. ICGS3 2017. Communications in Computer and Information Science, vol 630. Springer, Cham. https://doi.org/10.1007/978-3-319-51064-4_24

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  • DOI: https://doi.org/10.1007/978-3-319-51064-4_24

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