Abstract
In Spain, Galicia is considered one of the best-rated regions in reference to Thermal Tourism. This is because of its medicinal and mineral waters and the quality of its thermal places. In this regard, the ICT have contributed positively to improve the online presence of spas. The research tries to bring together two elements: four Galician spas—one for each region—, and social media—Facebook—, in order to determine how those could improve their online visibility. LikeAlyzer is the online tool used to make the present analysis, since it allows assessing a series of interesting values. Also, it can analyse the effectiveness of websites, detect problems, and provide solutions for covering gaps.
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Acknowledgments
The present work was sponsored by the Prometeo Project of the Ministry of Higher Education, Science, Technology and Innovation of the Republic of Ecuador—PROMETEO—CEB-008-2015. It was also developed as part of the activities of the International Network of Communication Management—R2014/026 XESCOM, supported by the Ministry of Culture, Education, and University Planning of the Xunta de Galicia. This network is formed by iMarka Research Group from the University of A Coruña and the Group of Innovation and New Enterprise from the Technical Particular University of Loja, among others.
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Rodríguez-Fernández, MM., Sánchez-Amboage, E., Rodríguez-Vázquez, C., Mahauad-Burneo, MD. (2017). Galician Spas in Facebook. In: Freire, F., Rúas Araújo, X., Martínez Fernández, V., García, X. (eds) Media and Metamedia Management. Advances in Intelligent Systems and Computing, vol 503. Springer, Cham. https://doi.org/10.1007/978-3-319-46068-0_43
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DOI: https://doi.org/10.1007/978-3-319-46068-0_43
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