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Differences in Reading Between Word Search and Information Relevance Decisions: Evidence from Eye-Tracking

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Information Systems and Neuroscience

Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 16))

Abstract

We investigated differences in reading strategies in relation to information search task goals and perceived text relevance. Our findings demonstrate that some aspects of reading when looking for a specific target word are similar to reading relevant texts to find information, while other aspects are similar to reading irrelevant texts to find information. We also show significant differences in pupil dilation on final fixations on relevant words and on relevance decisions. Our results show feasibility of using eye-tracking data to infer timing of decisions made on information search tasks in relation to the required depth of information processing and the relevance level.

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Acknowledgements

This research has been supported, in part, by IMLS Career Award #RE-04-11-0062-11 and by Google Faculty Research Award to Jacek Gwizdka.

Author information

Authors and Affiliations

  1. School of Information, University of Texas at Austin, Austin, 78701, TX, USA

    Jacek Gwizdka

Authors
  1. Jacek Gwizdka
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Correspondence to Jacek Gwizdka .

Editor information

Editors and Affiliations

  1. Informaton Systems, Texas Tech University, Lubbock, Texas, USA

    Fred D. Davis

  2. University of Appl. Sc. Upper Austria, Steyr, Oberösterreich, Austria

    René Riedl

  3. Department of Information Systems, University of Liechtenstein, Vaduz, Liechtenstein

    Jan vom Brocke

  4. Department of Information Technology, HEC Montréal , Montréal, Québec, Canada

    Pierre-Majorique Léger

  5. Department of Information Systems, Kennesaw State University, Kennesaw, Georgia, USA

    Adriane B. Randolph

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Gwizdka, J. (2017). Differences in Reading Between Word Search and Information Relevance Decisions: Evidence from Eye-Tracking. In: Davis, F., Riedl, R., vom Brocke, J., Léger, PM., Randolph, A. (eds) Information Systems and Neuroscience. Lecture Notes in Information Systems and Organisation, vol 16. Springer, Cham. https://doi.org/10.1007/978-3-319-41402-7_18

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