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The Nexus of Political and Economic Factors in International Relations : A Marketing Perspective

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Abstract

Relations between governments and private organizations are shaped by a composite of cultural, social, political and economic criteria. This conceptual paper examines the conditions under which political criteria set the pace of economic relations and vice versa. The paper suggests that in their international relations, nation-states observe a certain hierarchy of interests in terms of their vital importance to the society. The paper introduces the concepts of ÒCore economic interestÓ and ÒCore political interestÓ to describe this hierarchy.Ó Examples from Finland's relation with Russia and some Arab countries are reported.

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© 2015 Academy of Marketing Science

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Ahmed, M.M. (2015). The Nexus of Political and Economic Factors in International Relations : A Marketing Perspective. In: Grant, K., Walker, I. (eds) Proceedings of the 1995 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17311-5_6

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