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Multilevel Marketing Plans: A New Channel of Distribution

  • Conference paper
Proceedings of the 1995 World Marketing Congress

Abstract

Multilevel marketing (MLM) plans provide a quick and inexpensive route to business ownership for would-be entrepreneurs. This paper presents an overview of MLM with an emphasis on the environmental factors which affect the manufacturers, distributors, and consumers involved in this method of distribution. It is argued that MLM should be thought of as an alternative channel of distribution rather than merely one component of direct marketing.

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Author information

Authors and Affiliations

  1. University of Manitoba, Melbourne, Australia

    Walter S. Good & Derek N. Hassay

Authors
  1. Walter S. Good
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  2. Derek N. Hassay
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Editor information

Editors and Affiliations

  1. Monash University, Melbourne, Victoria, Australia

    K. Grant

  2. Monash University, Melbourne, Victoria, Australia

    I. Walker

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© 2015 Academy of Marketing Science

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Good, W.S., Hassay, D.N. (2015). Multilevel Marketing Plans: A New Channel of Distribution. In: Grant, K., Walker, I. (eds) Proceedings of the 1995 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17311-5_44

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