Abstract
Japanese direct investment, in the U.S. countries to increase substantially, now ranking behind the U.K. as the second largest in the U.S. This paper suggests how the manufacturing and marketing orientation of Japanese direct investors may change in the decade of the 1990s as the Japanese gain confidence and experience in operating within the U.S. business environment.
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Luqmani, M., Quraeshi, Z.A. (2015). Japanese Manufacturers in the U.S.: Strategic Changes in the Next Decade. In: King, R. (eds) Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17049-7_27
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DOI: https://doi.org/10.1007/978-3-319-17049-7_27
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