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Online Pricing Practice of Air Tickets: The Case of Hong Kong

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Information and Communication Technologies in Tourism 2007

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Abstract

This study investigated the online pricing practice, which is defined as the lowest publicly available price, on expedia.com, Zuji.com, and WingOn.com that represent international, regional, and local online travel agencies. Using four most popular outbound travel destinations for Hong Kong travelers including Shanghai, Bangkok, London, and Vancouver, empirical findings indicated that the local online travel agency consistently offered the lowest air fares for all destinations.

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Author information

Authors and Affiliations

  1. School of Hotel & Tourism Management, The Hong Kong Polytechnic University, Hong Kong

    Rob Law

  2. SPEED, The Hong Kong Polytechnic University, Hong Kong

    Mike M S Chang

Authors
  1. Rob Law
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  2. Mike M S Chang
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Editor information

Editors and Affiliations

  1. School of Business, University of the Aegean, Chios, Greece

    Marianna Sigala

  2. Dipartimento di Informatica e Studi Aziendali, Universitá degli Studi di Trento, Trento, Italy

    Luisa Mich

  3. School of Business, University of Western Australia, Crawley, Western Australia, Australia

    Jamie Murphy

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© 2007 Springer-Verlag Wien

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Law, R., Chang, M.M.S. (2007). Online Pricing Practice of Air Tickets: The Case of Hong Kong. In: Sigala, M., Mich, L., Murphy, J. (eds) Information and Communication Technologies in Tourism 2007. Springer, Vienna. https://doi.org/10.1007/978-3-211-69566-1_47

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  • DOI: https://doi.org/10.1007/978-3-211-69566-1_47

  • Publisher Name: Springer, Vienna

  • Print ISBN: 978-3-211-69564-7

  • Online ISBN: 978-3-211-69566-1

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