Abstract
This chapter presents the study’s findings in relation to the development of standardised cigarette packaging in Ireland. Ireland was the first European Union (EU) member state to introduce standardised packaging (SP) laws, closely followed by the UK. The findings demonstrate that transnational tobacco companies (TTCs) allocated considerable resources in an attempt to block the introduction of SP in Ireland, fearing that successful adoption in that country would lead other EU member states to follow suit. TTCs mobilised a range of third-party actors to attempt to block SP in Ireland. TTCs’ tactics in this case are consistent with the existence of broader, globally coordinated TTC strategies to resist the adoption of strengthened tobacco packaging laws across a range of jurisdictions.
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Hawkins, B., Holden, C., Mackinder, S. (2020). The Member-State Level: Standardised Packaging in Ireland and Beyond. In: The Battle for Standardised Cigarette Packaging in Europe. Palgrave Studies in Public Health Policy Research. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-31034-9_4
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DOI: https://doi.org/10.1007/978-3-030-31034-9_4
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