Abstract
The commerce business model deals with the initiation, negotiation and/or settlement of transactions over the Internet and is a very important partial model of the 4C-Net Business Model. While Sect. 5.1 initially outlines the basic features of the commerce business model, Sect. 5.2 describes its different types. Section 5.3 explains its underlying value chain based on different core assets and competencies. Finally, Sect. 5.4 provides a case study of the online auctions platform eBay.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
See also for the following chapter Wirtz (2018b).
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this chapter
Cite this chapter
Wirtz, B.W. (2019). B2C Digital Business Models: Commerce. In: Digital Business Models. Progress in IS. Springer, Cham. https://doi.org/10.1007/978-3-030-13005-3_5
Download citation
DOI: https://doi.org/10.1007/978-3-030-13005-3_5
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-13004-6
Online ISBN: 978-3-030-13005-3
eBook Packages: Business and ManagementBusiness and Management (R0)