Abstract
The content business model consists of the collection, selection, systemization, compilation (packaging) and delivery of content on a domestic platform. The aim of this business model approach is to make content accessible to the user over the Internet in an easy, convenient and visually appealing form (Wirtz and Kleineicken in Wirtschaftswissenschaftliches Studium (WiSt) 29:628–635, 2000). Section 4.1 provides an overview of the content business model in general.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
See also for the following chapter Wirtz (2018b).
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this chapter
Cite this chapter
Wirtz, B.W. (2019). B2C Digital Business Models: Content. In: Digital Business Models. Progress in IS. Springer, Cham. https://doi.org/10.1007/978-3-030-13005-3_4
Download citation
DOI: https://doi.org/10.1007/978-3-030-13005-3_4
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-13004-6
Online ISBN: 978-3-030-13005-3
eBook Packages: Business and ManagementBusiness and Management (R0)