Abstract
After having established a fundamental understanding of e-business, this chapter deals with applying e-business management within e-business markets, discussing the case of Google as an outstanding e-business company.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
See also for the following chapter Wirtz (2017).
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this chapter
Cite this chapter
Wirtz, B.W. (2019). Google/Alphabet Case Study. In: Digital Business Models. Progress in IS. Springer, Cham. https://doi.org/10.1007/978-3-030-13005-3_11
Download citation
DOI: https://doi.org/10.1007/978-3-030-13005-3_11
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-13004-6
Online ISBN: 978-3-030-13005-3
eBook Packages: Business and ManagementBusiness and Management (R0)