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The Cash Flow Statement and the Profit and Loss Account

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Financial Aspects of Marketing
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Abstract

When you have finished working through this chapter you should be able to

  • Identify a number of important objectives in a modern business organisation

  • Discuss the relationship between financial and marketing objectives

  • Broadly define the concept of profit

  • Appreciate the difference between profit and cash FLOW

  • Explain the matching concept

  • Define, contrast and illustrate with examples the terms sales revenue and receipt

  • Define, contrast and illustrate with examples the terms expense and payment

  • Explain and calculate gross profit

  • Explain and calculate trading profit and RETAINED PROFIT

  • Using the standardised layout provided, draw up a CASH flow statement in the context of a simple example

  • Using the standardised layout provided, draw up a profit AND LOSS ACCOUNT in the context of a simple example

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© 1996 Ruth A. Schmidt and Helen Wright

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Schmidt, R.A., Wright, H. (1996). The Cash Flow Statement and the Profit and Loss Account. In: Financial Aspects of Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-25020-2_3

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