Abstract
When you have finished working through this chapter you should be able to
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Recognise that decisions may be affected by chance happenings
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Understand how probabilities may be assigned to different possible outcomes
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Understand the meaning of expected monetary value and how to calculate it
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Appreciate the difference between a state of nature and an option
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Construct a payoff matrix
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Make a decision by maximising the expected monetary value
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Understand the meaning of the expected value of perfect information and how to calculate it
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© 1996 Ruth A. Schmidt and Helen Wright
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Schmidt, R.A., Wright, H. (1996). Decision-making Under Risk. In: Financial Aspects of Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-25020-2_27
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DOI: https://doi.org/10.1007/978-1-349-25020-2_27
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-63782-1
Online ISBN: 978-1-349-25020-2
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)