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Decision-making Under Risk

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Financial Aspects of Marketing
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Abstract

When you have finished working through this chapter you should be able to

  • Recognise that decisions may be affected by chance happenings

  • Understand how probabilities may be assigned to different possible outcomes

  • Understand the meaning of expected monetary value and how to calculate it

  • Appreciate the difference between a state of nature and an option

  • Construct a payoff matrix

  • Make a decision by maximising the expected monetary value

  • Understand the meaning of the expected value of perfect information and how to calculate it

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© 1996 Ruth A. Schmidt and Helen Wright

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Cite this chapter

Schmidt, R.A., Wright, H. (1996). Decision-making Under Risk. In: Financial Aspects of Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-25020-2_27

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