Abstract
When you have finished working through this chapter you should be able to
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Understand the term LINEAR REGRESSION
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Recognise the EQUATION OF A STRAIGHT LINE
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Draw the graph of a straight line from its equation
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Understand and interpret the SLOPE of a straight line
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Understand and interpret the intercept of a straight line
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Be able to obtain and interpret the equation of the LEAST SQUARES REGRESSION LINE
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Use the regression line to make a forecast
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Assess the relative reliability of interpolation and EXTRAPOLATION
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© 1996 Ruth A. Schmidt and Helen Wright
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Cite this chapter
Schmidt, R.A., Wright, H. (1996). Regression. In: Financial Aspects of Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-25020-2_15
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DOI: https://doi.org/10.1007/978-1-349-25020-2_15
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-63782-1
Online ISBN: 978-1-349-25020-2
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