Abstract
Creating the ‘right’ retailing environment is no longer a matter of ‘creative judgement’, but is rather a planned approach based upon carefully researched factors concerning the expectations of the selected target customer group. While we can isolate the topics which comprise the retail environment, the end result is a unique combination of these factors which has specific appeal to the target customer group.
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Notes and References
D. Knee and D. W. Walters, Strategy in Retailing: Theory and Application, Philip Allan, 1985.
E. Hirschman and R. Stampfl, ‘Roles of Retailing in the Diffusion of Popular Culture: Microperspectives’, Journal of Retailing 56, Spring 1980.
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© 1987 David Walters and David White
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Walters, D., White, D. (1987). Creating the Retail Environment. In: Retail Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-10666-0_11
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DOI: https://doi.org/10.1007/978-1-349-10666-0_11
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-48580-4
Online ISBN: 978-1-349-10666-0
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