Abstract
According to the statistic, as Chinese network advanced in the past few years, the total market size of Chinese VIP E-mail service has reached 6.4 hundred million RMB by 2005. This huge market dramatically enforced market competition among all E-mail service companies. The analysis for the pattern of lost customer accounts in hereby a significant research topic. This chapter focuses on this research to perform decision-making in reducing the customer loss rate. A dataset with 230 attributes, 5498 current records and 5498 lost records has been collected from a well-known Wall Street IPO Chinese Internet Co. We applied several MCLP models and SVM to seek the solution.
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© 2011 Springer-Verlag London Limited
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Shi, Y., Tian, Y., Kou, G., Peng, Y., Li, J. (2011). Internet Service Analysis. In: Optimization Based Data Mining: Theory and Applications. Advanced Information and Knowledge Processing. Springer, London. https://doi.org/10.1007/978-0-85729-504-0_16
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DOI: https://doi.org/10.1007/978-0-85729-504-0_16
Publisher Name: Springer, London
Print ISBN: 978-0-85729-503-3
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