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Affect and Trust

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Trust Management (iTrust 2005)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 3477))

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Abstract

A number of models of trust, particularly vis à vis ecommerce, have been proposed in the literature. While some of these models present intriguing insights, they all assume that trust is based on logical choice. Furthermore, while these models recognize the importance of the subject’s perception of reality in its evaluation, none of the proposed models have critically analyzed the nature of affective nature of perception, particularly in light of recent work in neurology and social psychology. This paper examines this concept of affect and then proposes a new, affect-based model in light of modern science. How this new model addresses previous shortcomings is demonstrated. Directions for future research are then proposed.

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Author information

Authors and Affiliations

  1. College of Information Science and Technology, Drexel University, 3141 Chestnut St., Philadelphia, PA, USA

    Lewis Hassell

Authors
  1. Lewis Hassell
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Editor information

Editors and Affiliations

  1. Department of Telematics, Norwegian University of Science and Technology (NTNU), N-7491, Trondheim, Norway

    Peter Herrmann

  2. INRIA-Rocquencourt, Domaine de Voluceau, 78153, Le Chesnay, France

    Valérie Issarny

  3. Department of Computing, The Hong Kong Polytechnic University, HungHom, Kowloon, Hong Kong

    Simon Shiu

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© 2005 Springer-Verlag Berlin Heidelberg

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Hassell, L. (2005). Affect and Trust. In: Herrmann, P., Issarny, V., Shiu, S. (eds) Trust Management. iTrust 2005. Lecture Notes in Computer Science, vol 3477. Springer, Berlin, Heidelberg. https://doi.org/10.1007/11429760_10

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  • DOI: https://doi.org/10.1007/11429760_10

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-540-26042-4

  • Online ISBN: 978-3-540-32040-1

  • eBook Packages: Computer ScienceComputer Science (R0)

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