Abstract
I had been driving country roads for close to an hour. The dull purr of pavement eventually gave way to the steady rumble of gravel, like a hail-storm hitting the vehicle’s underside. I saw the white tops of the iconic blue Harvestore silos peeking up over the dancing corn tassels well before the other buildings and farmhouse came into view. As I pulled into the half-mile-long driveway, a gentleman emerged from the airport hangar–like doors of the machine shed and walked toward his equipment laid out on the front lawn. It felt like the morning of a farm auction, before the crowd and auctioneer appear. There before me were ten John Deere implements, all laid out in two perfectly spaced rows.
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Notes
- 1.
See, e.g., Jake Zuckerman, “Machinery Link: Where Uber Meets Agriculture,” Northern Virginia Daily, June 23, 2016, www.nvdaily.com/news/2016/06/hold-machinery-link-solutions-where-uber-meets-agriculture/, accessed September 28, 2016; Andrea Peterson, “Meet the Site That Is Like Uber—but for Tractors,” Washington Post, May 6, 2016, www.washingtonpost.com/news/the-switch/wp/2016/05/06/meet-the-site-that-is-like-uber-but-for-tractors/, accessed September 28, 2016.
- 2.
Jesse Newman, “U.S. Farm Income to Fall to Lowest Levels in Nine Years,” Wall Street Journal, August 25, 2015, www.wsj.com/articles/u-s-farm-income-to-fall-to-lowest-level-in-nine-years-1440521337, accessed January 7, 2016.
- 3.
Fleura Bardhi and Giana M. Eckhardt, “Access-Based Consumption: The Case of Car Sharing,” Journal of Consumer Research 39, no. 4 (December 2012): 881–898, doi:10.1086/666376.
- 4.
See, e.g., Arun Sundararajan, The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism (Cambridge, MA: MIT Press, 2016).
- 5.
Brigit Helms and Anabella Palacios, 2016. “The Sharing Economy Can Transform Economic Development,” HuffPost (blog), June 1, 2016, www.huffingtonpost.com/fomin/the-sharing-economy-can-t_b_10242948.html, accessed May 19, 2017.
- 6.
Jarrett Bellini, “The No. 1 Thing to Consider before Opening a Restaurant,” CNBC, March 15, 2016, www.cnbc.com/2016/01/20/heres-the-real-reason-why-most-restaurants-fail.html, accessed May 10, 2017.
- 7.
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© 2018 Michael S. Carolan
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Carolan, M.S. (2018). Social Trade-offs. In: The Food Sharing Revolution. Island Press, Washington, DC. https://doi.org/10.5822/978-1-61091-887-9_5
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