Sell Your City

Abstract

As a kid and then as a young adult working in my dad's retail bicycle stores, I was obsessed with the front window displays. Every week, I went out of my way to reorganize the layout of our stores to ensure that regular customers were greeted with novel product lines and new merchandise that we were ordering to keep the experience of visiting fresh. I started assembling group rides for enthusiasts and even sponsored a race team to deepen our ties to the weekend warriors who regularly patronized the shops. From a young age, I found a creative niche in business by linking great products and services with a sensitivity to our customers' lifestyle ideals and preferences.