Abstract
A generation ago, an 18-year-old boy, Andy Lipkis, was so concerned with the smog that enshrouded Los Angeles that he founded a nonprofit focused on planting and preserving trees. His organization TreePeople began by raising $10,000 to plant 8,000 seedlings in the mountains surrounding Los Angeles. And seeing the valuable role that trees play in capturing and storing water, Lipkis eventually broadened his nonprofit’s mission to include water conservation.
Notes
- 1.
Anneke Campbell, “Healing Our City: A Conversation with TreePeople’s Andy Lipkis,” LaYoga, April 2012, pp. 34–37, http://www.layoga-digital.com/layoga/201204#pg38.
- 2.
Jacques Leslie, “Los Angeles, City of Water,” The New York Times, December 6, 2014, http://www.nytimes.com/2014/12/07/opinion/sunday/los-angeles-city-of-water.html?_r=0.
- 3.
Jared Sichel, “Sukkot, Rain and Andy Lipkis’ Vision for L.A.’s Salvation,” Jewish Journal, October 7, 2014, http://www.jewishjournal.com/cover_story/article/sukkot_rain_and_andy_lipkis_vision_for_l.a.s_salvation_from_the_drought.
- 4.
Leslie, “Los Angeles, City of Water.”
- 5.
Willis Harman, Global Mind Change: The Promise of the 21st Century (San Francisco: Berrett-Koehler Publishers, 1998), p. viii.
- 6.
Scott London, “Understanding Change: How It Happens, and How to Make It Happen,” http://www.scottlondon.com/reports/change.html.
- 7.
Andrew S. Grove, Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company (New York: Doubleday, 1996).
- 8.
Walter Isaacson, The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution (New York: Simon & Schuster, 2014), p. 480.
- 9.
Thom Hartmann, “Transcript: Thom on ADHD, Drugs, Depression, etc.,” Thom Hartmann Program, March 22, 2006, http://www.thomhartmann.com/blog/2006/03/transcript-thom-adhd-drugs-depression-etc-mar-22-2006.
- 10.
Michael Hammer and James Champy, Reengineering the Corporation: A Manifesto for Business Revolution (New York: Harper Collins Publishers, 1993).
- 11.
Peter M. Senge, The Fifth Discipline: The Art & Practice of the Learning Organization (New York: Doubleday, 1990).
- 12.
Emily Esfahani Smith and Jennifer L. Aaker, “Millennial Searchers,” The New York Times, November 30, 2013, http://www.nytimes.com/2013/12/01/opinion/sunday/millennial-searchers.html?pagewanted=all&_r=0.
- 13.
AMP Agency and Cone, Inc., “The Millennial Generation: Pro-Social and Empowered to Change the World,” GreenBook, April 23, 2010, http://www.greenbook.org/marketing-research/millennial-cause-study.
- 14.
Oakley Website, “Oakley History,” http://in.oakley.com/innovation/history.
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© 2015 Joe Whitworth
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Whitworth, J. (2015). It’s Now and It’s Us. In: Quantified. Island Press, Washington, DC. https://doi.org/10.5822/978-1-61091-615-8_10
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