Crafting a New Narrative to Support Sustainability

Abstract

In 1968—during the first manned voyage to orbit the moon—Astronaut William Anders took the famous photograph known as Earthrise, which graphically depicts Earth as a small oasis in a dark, cold, hostile space. Environmentalists used Earthrise to spread their message of the need to care for our fragile planet, and it played a pivotal role in catalyzing the great environmental campaign successes of the 1970s in the United States, such as Earth Day, the Clean Air and Clean Water Acts, and the creation of the Environmental Protection Agency.¹