Mythbusting

Abstract

Anyone who knows me know that I am an idealist with a company and not a businessman with ideals. If I were the latter, I would have figured out how to monetize mythbusting. How to make €1 for every time I have to sigh, roll my eyes, and bust a tired, uninformed myth about urban cycling? While time-consuming and often frustrating, it still, however, appears to a necessary part of the narrative we’re trying to cement in the public consciousness around the world. It’s interesting how uniform the misconceptions about cycling are, regardless of where in the world I hear them. It’s equally interesting to sometimes hear them coming from people who cycle, not just people who don’t.

The great enemy of the truth is very often not the lie, deliberate, contrived, and dishonest, but the myth, persistent, persuasive, and unrealistic.

John F. Kennedy