Abstract
This essay describes and defends material simplicity as a virtue disposing us to act appropriately within the sphere of our consumer decisions. Simplicity is a conscientious and restrained attitude toward material goods that typically includes: (1) decreased consumption; and (2) a more conscious consumption; hence (3) greater deliberation regarding our consumer decisions; (4) a more focused life in general; and (5) a greater and a more nuanced appreciation for other things besides material goods. It is to be distinguished from simple-mindedness, a return to nature, or poverty. These ideas are illustrated through a consideration of food consumption. Simplicity is a virtue because it furthers human flourishing, both individual and social, and sustains nature’s ecological flourishing. Cultivating simplicity can make important contributions to basic individual and societal flourishing, to individual freedom and autonomy, to living meaningfully and to securing the flourishing of nonhuman beings. The proven failure of materialism to further human happiness strongly argues that individuals try voluntary simplicity, in food consumption and within other areas of their lives. It also supports efforts to redirect politics in developed societies away from the pursuit of increased material wealth and toward the higher goals.
This is a revised and condensed version of Joshua Gambrel and Philip Cafaro, ‘The Virtue of Simplicity.’ Journal of Agricultural and Environmental Ethics 23 (2010): 85-108.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Berry, W. (1990). What are people for? North Point Press, New York, USA.
Cafaro, P.J., Primack, R.B. and Zimdahl, R.L. (2006). The fat of the land: linking American food overconsumption, obesity, and biodiversity loss. Journal of Agricultural and Environmental Ethics 19: 541-561.
Claxton, G. (1994). Involuntary simplicity: changing dysfunctional habits of consumption. Environmental Values 3: 71-78.
Felice, J. (2007). Food for thought. Acta Neuropsychiatrica 19 (5).
Lichtenberg, J. (1998). Consuming because others consume. In: Crocker, D. and Linden, T. (eds.) Ethics of consumption: the good life, justice, and global stewardship. Rowman & Littlefield, Lanham, MD, USA.
Nussbaum, M. (1993). Non-relative virtue: an Aristotelian approach.’ In: Nussbaum, M. and Sen, A. (eds.) The quality of life. Oxford University Press, United Kingdom.
Pollan, M. (2007). The omnivore’s dilemma: a natural history of four meals. Penguin Books, New York, USA.
Putnam, J., Allshouse, J. and Kantor, L.S. (2002). U.S. per capita food supply trends: more calories, refined carbohydrates, and fats.’FoodReview 25 (3): 2-15.
Sandler, R. L. (2007). Character and environment: a virtue-oriented approach to environmental ethics. Columbia University Press, New York, USA.
Schudson, M. (1998). Delectable materialism: second thoughts on consumer culture. In: Crocker, D. and Linden, T. (eds.) Ethics of consumption: the good life, justice, and global stewardship. Rowman & Littlefield, Lanham, MD, USA.
Segal, J. (1999). Graceful simplicity: toward a philosophy and politics of simple living. Henry Holt, New York, USA.
U.S. Department of Health and Human Services (2001). The surgeon general’s call to action to prevent and decrease overweight and obesity. Office of the Surgeon General, Rockville, MD, USA.
Wensveen, L.V. (2000). Dirty virtues: the emergence of ecological virtue ethics. Prometheus Press, Amherst, NY, USA.
Author information
Authors and Affiliations
Corresponding author
Editor information
Rights and permissions
Copyright information
© 2013 Wageningen Academic Publishers
About this chapter
Cite this chapter
Cafaro, P., Gambrel, J. (2013). The virtue of simplicity. In: Röcklinsberg, H., Sandin, P. (eds) The ethics of consumption. Wageningen Academic Publishers, Wageningen. https://doi.org/10.3920/978-90-8686-784-4_2
Download citation
DOI: https://doi.org/10.3920/978-90-8686-784-4_2
Publisher Name: Wageningen Academic Publishers, Wageningen
Online ISBN: 978-90-8686-784-4
eBook Packages: Biomedical and Life SciencesBiomedical and Life Sciences (R0)