Abstract
It is expected that demand-based care provision better fits the needs of individual clients and will therefore be more adequate. Therefore, demand-based care has been embraced by governments and care organisations in search of solutions to ensure enough adequate care for needy people in the future. The use of segmentations and segments has been proven in social marketing to provide ‘tailor made’ services for specific subgroups while costs are kept as low as possible. For elderly people two elements are prominent: long-term care and loneliness. Accordingly, the central research question in this paper is: What segments of elderly people can be distinguished with respect to long-term care and loneliness? The long-term care segmentation is based on quantitative data stemming from a survey of 2,423 people aged 55 years and over and revealed the following five segments: vital, future-oriented vital, lonely coping, cognitive-restricted coping and needy. The loneliness segmentation is based on qualitative data gathered during focus group meetings with nine professionals who work daily with elderly people. Four segments have been formulated: dependent, grumbler, hermit, and perishing joy of life. Both types of segmentation can be easily recognised in practice. Cooperation between science and practice appears to be worthwhile as it yields knowledge that is grounded in both practice and science.
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Luijkx, K. (2013). Segments in long-term care and loneliness enabling tailor-made services to elderly people. In: Butijn, C., van Ophem, J., Casimir, G. (eds) The arena of everyday life. Mansholt Publication Series, vol 12. Wageningen Academic Publishers, Wageningen. https://doi.org/10.3920/978-90-8686-775-2_9
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DOI: https://doi.org/10.3920/978-90-8686-775-2_9
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