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The power of international retail

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Abstract

Brazilian industries have become specialized in the production and international distribution of orange juice in the same way that the packers and major brands have specialized in the bottling and sale of beverages to the retail sector in each of the countries where they operate.

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© 2011 Wageningen Academic Publishers

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Neves, M.F., Trombin, V.G., Lopes, F.F., Kalaki, R., Milan, P. (2011). The power of international retail. In: The orange juice business. Wageningen Academic Publishers, Wageningen. https://doi.org/10.3920/978-90-8686-739-4_38

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