Seed provision in developing economies: converting business models
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Transition management is focused on complex problems in society and tries to organise processes to find long-term sustainable solutions (Rotmans et al., 2005). This chapter describes a case of transition aimed at increasing smallholders’ income through higher crop yields in South-East Asia. The strategy was to introduce improved seeds and make these accessible to smallholder farmers, facilitating their access to higher quality local vegetable market segments and thus leading to improved earnings. The case described has succeeded in increasing smallholders’ incomes and expanding vegetable seed markets.
KeywordsBusiness Model Hybrid Seed Smallholder Farmer Seed Company Hybrid Variety
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